Marketing Audit Subway

Subway Restaurants Marketing Situational Analysis Case Study executive director Summary Subway Restaurants is the leading submarine devise right in the United States and the world with 20,532 restaurants worldwide find in 72 countries. Restaurant locations continue to increase course all over year from an annual rate of 4 percentage in 1999 to 14 percent in 2003. Brand credit grows as foodstuff geographically expands. The new Tuscany Décor reinforces the theme of a fresh, healthy and nifty tasting menu items. recent additions such(prenominal) as the Atkins friendly sandwich wraps should establish a stronger tie-up between just good tasting card-playing food for thought to now healthy tasting fast food as concerns continue to grow about the increasing corpulency problems. A divers(a) menu continues to provide a healthy preference to burger chain which continues to support overall growth. Tar part markets continue to involve individuals with incomes over $ 55,000, students, and young professionals in high population centers, and individuals concerned with their health including the overweight. With over control of over 59 percent of the market, Subways imminent competitor continues to remain Quiznos. Concern over their expertness to tumble Subways customer base from older franchise no frills restaurants is a concern. A newer addition to the submarine sandwich market is Burger business leader with their various grilled chicken submarine sandwiches on baguettes. With over 11,000 restaurants, this could develop into a major threat. Recommendations include concentrate selling survey studies on the ability of Quiznos and Burger King to erode customer base. Further evaluation is needed concerning the results of trial command marketing of coupons through schoolbook messaging. The response rate for the 800 text messages displace out for free Subway sandwiches was 8 percent.

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