Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY costa drinking chocolate is unity of the nigh famous deep brown handcuffs in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa guild which introduced the first Costa burnt umber shops in the UK in the azoic 1980`s, had as a main object lens to become and serve the finest authentic Italian drinking chocolate. Costa became percentage of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. contempt that figures, Costa faces some jobs, related to their competitors. A recent survey conducted by Allegra Strategies indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, be recognized by a staggering 77% of coffee shop visitors followed by Costa Coffee with 72%. by nature the management of Costa is very concerned. As trade research agency, we argon just closely to conduct a marketing resea rch to separate who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour. The conclusiveness problem that Costa Coffee management is facing is wherefore Costa is losing customers from its main competitors. An allow research design has been conducted. Justifications go away be assumption in pronounce to prove why specific approaches were used. emphasise research in order to amply understand the problem at hand has also been conducted. Furthermore, a questionnaire has been designed so as to economic aid us order the typical customers of mark coffee shops and view their opinions and perceptions concerning the coffee market. In addition to the questionnaire, an utterance technique has been followed in order to rescue a interrupt perspective of customers buying behaviour and contrastingiate the efficiency of different coffee shops.

Moreover, in order to in full character reference the components of the research a focus group has... This is a thorough and informative piece. The author obviously put a mess hall of time and effort into this. Excellent Job. Thanks to the information about questionaires you provided it assisted me in creating one for my business that prevented us from dynamic a process that we thought our customers didnt like! Great bill with hemorrhoid of information and gave me directions for my research assignment on org mental dexterity!! i wouldnt have done my report so qickly without the help of this one!!..thx a lot If you want to get a full essay, order it on our website: BestEssayCheap.com

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