Marketing - Positioning and Communication Strategy

Individual Case Study METABICAL: Positioning & adenine; communication theory Strategy for a New Weight-Loss Drug Table/ chart/diagram/ cipher is missing. Please download the Word entry to view it. Q1: What is the Decision-making answer for Metabical? Who is involved in the process? Consumer analyse over the years has shown that shoppers often follow a relatively common obtain behavior for product purchase. In theory, a shopper is said to go through the following five stages as a process. In reality, sometimes the steps may be switched around or even left out, as non any consumers ar by rule, always alike. The decision-making process (DMP) for Metabical, Cambridge Sciences Pharmaceuticals` (CSP) saucy weight-loss dose involves several people. The product end-user is the main subject of the decision-making process, notwithstanding other external federal agencyies interject at incompatible stages, influencing the consumers cr owning(prenominal) decision. infra is the flow Metabicals consumers would go through as part of their shopping behaviors. Stage 1: Need Recognition & amp; bother Awareness A recognition occurs that consumers are disquieted with their reliable body image, their weight or their unhealthy lifestyle.

This great apportion come from consumers existing, continuous dissatisfaction in terms of their weight in sight appearance. It can also be triggered by external media sources much(prenominal) as TV, Outdoor, Radio or Magazine advertisements whereby a frame different visuals, articles, messages can lead to consum er awareness that there is a problem, and a ! need, that must be satisfied. At this point, both the consumer and the single media agents are involved in process. Stage 2: Information depend In order to find a agency to sack their problem and satisfy their recognized need, consumers engage in the look to for a solution through information collection. Given the high-involvement with Metabical, with its mold disturb on consumers health and high possible person-to-person risk, consumers pull up stakes consult various sources... If you want to get a liberal essay, order it on our website: BestEssayCheap.com

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